For the 2019 Super Bowl, DEVOUR (Kraft-Heinz) launched a Food Porn Addiction campaign.
We created a phone-service reminiscent of 900 numbers popular in the ‘90s, allowing the user to call, choose an operator and listen to them eat food.
Social content was created in the aesthetic of an old school VHS tape one may find at a video store in the Theatre District. On 36th and 8th, right next to The Tank Theatre.
And it’s Open 24 hours. A woman named Sandy works the night shift.
The team also pitched a full takeover of all ad-units, featured videos, and pre-roll videos on PornHub to reinforce the concept of Food Porn Addiction featured in the Super Bowl spot.
In addition to the takeover of PornHub, we also created a Chrome Extension that replaces all NSFW content with “Safe For Work” Food Porn.
Creative Directors: Michael Roma + James Spector
Copywriting Partner: Jason Burke