Stella Artois Cidre — ZAC LUX

Designer + Art Director

CHALLENGE
Stella's goal was to promote drinkability amongst fans by focusing on the cider's unique flavor attributes — dry, balanced and effervescent.

CAMPAIGN
We refined a tone that lived within the premium world of Stella Artois, yet had a playfulness all its own. And we created a look and feel that nodded to the minimalist ads of the 50's/60's, while featuring hand drawn illustrations that complemented Cidre's packaging.

RESULTS
Cidre surpassed Strongbow Hard Cider to become the #3 cider in the US growing volume of 80% YTD, with the next biggest competitor seeing a 25% decrease. On Facebook/Instagram, we surpassed A-BI’s internal CPM benchmark by almost 50%, while amassing 835K 10 second-views and 72MM impressions on the platforms. And on Twitter, we received 28MM impressions and 2.7MM video views.